Botham was director of the UK SMB channel at Microsoft. His role at MaritzCX will see him work with partners and value-added channels to build programmes that will take the company to a wider range of customers. 

The EMEA partner programme will offer a tailored programme approach to partnership allowing partners access to integrated and complementary technologies and services that will leverage the capabilities of the MaritzCX platform. 

“In an ever more competitive environment, delivering a great customer experience at every touchpoint is of critical importance to the success of organisations around the world," said Stephan Thun, CEO of MaritzCX EMEA.

"Our choice of business consulting and technology partners will enable customers to improve their level of customer-centricity and achieve business outcomes more effectively and more efficiently.”