Travell (pictured) has previously worked at MaritzCX for more than 19 years, largely responsible for automotive research in Canada. Most recently he was director of North American automotive solutions at Bond Brand Loyalty.

Oliver Kipp, chief customer officer at MaritzCX said: “Building on his research expertise and passion for the automotive sector, Chris can draw upon more than 30 years’ experience to partner with our key clients to translate business data into CX and performance improvements measurements.”