MaritzCX adds AI tools

The iSAT tool uses AI and machine learning to calculate a satisfaction score for survey non-respondents, while an advanced churn modelling tool helps to reduce customer churn.

Other additions include text analytics, data mining, virtual assistant technology and a tool called SmartProbe, which automatically asks respondents for more depth in digital surveys. The features can be accessed through the company’s CXWorkflow, a data automation and management tool.