NEWS15 December 2011

Management buyout at Bunnyfoot Scotland


UK— The Scottish arm of behavioural research agency Bunnyfoot will be rebranded as Nile in January next year after a management buyout led by MD Sarah Ronald.

Bunnyfoot Scotland has been in operation for six years and will now, as Nile, focus on usability testing and experience design. The new company will operate out of the existing Bunnyfoot Scotland offices in Edinburgh with the existing staff.

Terms of the buy out were not disclosed.

Meanwhile, Bunnyfoot will continue to operate from its four offices across England, although it is planning to move to a new headquarters in London.