Comscore had announced the recapitalisation in September, stating that, if approved, there would be an exchange of all outstanding preferred stock – which carries more than $18m in annual dividends – for common stock and new preferred stock that carries no annual dividends.

A special meeting held on 19^th December 2025 approved the measure, and as part of the closing, each preferred stockholder exchanged its 31,928,301 Series B preferred shares for 3,286,825 shares of common stock and 4,223,621 shares of a new Series C preferred stock of the company.

Overall, Comscore issued 9,860,475 shares of common stock and 12,670,863 shares of Series C preferred stock in the transaction, and all shares of Series B preferred stock were eliminated.

As of the closing date of 29^th December, the recapitalisation exchanged $80.8m of existing liquidation preference for common stock at an effective price of $8.19 per share, and $183.7m of remaining liquidation preference for Series C preferred stock at a price of $14.50 per share.

The new preferred stock is convertible into common stock at an initial rate of 1:1 and will pay no annual dividends, and the transaction also eliminated the preferred stockholders’ previous right to a special dividend of at least $47m.

Jon Carpenter, chief executive at Comscore, said: “The completion of our recapitalisation is an important inflection point for Comscore. We greatly appreciate the support of our stockholders, who overwhelmingly voted in favour of this transaction.

“The improved capital structure and realignment of interests across stockholders are designed to increase market interest in our common stock, improve our public market capitalisation and ultimately drive value for all our stockholders.”