The latest revenue, up from $88.5m in the same quarter in 2024, comes during a 20% growth in cross-platform tools at the business and double-digit growth in local television income in the US.

The results show a net income of $500,000, compared with a net loss of $60.6m in the third quarter of 2024, which was primarily due to a non-cash goodwill impairment charge of $63m that year.

Comscore announced a recapitalisation transaction in September with preferred shareholders that, if approved, would include an exchange of all outstanding preferred stock – which carries more than $18m in annual dividends – for common stock and new preferred stock that carries no annual dividends.

Core operating expenses, including cost of revenues, sales and marketing, research and development, and general and administrative expenses, were $86.6m, up 4.4% from the same period in 2024, which Comscore said was primarily due to higher employee compensation and professional fees, partially offset by lower data costs.

Jon Carpenter, chief executive at Comscore, said: “Our results in the third quarter reflect continued momentum in key strategic areas of our business.

“As we close out the year, we remain bullish on our growth trajectory, and while we are recalibrating our full-year revenue guidance to account for a data-strategy shift by a customer that impacted us in Q3, we are very encouraged by the cross-platform adoption we continue to see.”

Polaris I/O partnership

Comscore has also agreed a partnership with Polaris I/O, a company that offers pipeline as a service solution to enterprise, multi-market and local media sales teams.

The partnership will connect Comscore’s audience measurement data and research with Polaris I/O’s MarketView tool for media sellers to help prospect for and pitch new business.

The automated workflow for the partnership is in beta, and is expected to be made more widely available in 2026.

Steve Bagdasarian, chief commercial officer at Comscore, said: “The ability for media sales teams to get in front of prospects quickly with the right information is critical.

“Our partnership with Polaris I/O enables Comscore clients to automate and activate research quickly to accelerate the media selling process.”

Joseph Hayes, chief commercial officer at Polaris I/O, said: “This partnership provides Polaris I/O MarketView users with an advantage in quickly and easily getting in front of prospects at scale.”