Phillips (pictured) joins Magnetic from Causata, a data analytics provider that he founded and led. 

In his new role, Phillips will be responsible for aligning Magnetic’s data, analytics and data science capabilities in order to deliver better performance and insights for marketers. 

"We are thrilled to have a leader of Paul’s caliber join the team," said Magnetic COO Sandeep Swadia. "As the worlds of programmatic advertising and CRM marketing converge, marketers demand high performance, transparency and robust customer insights. They want to coordinate across devices and channels, both online and offline.

"Magnetic is one of the few tech platforms with the unique data assets to provide that end-to-end connected view. Paul will unleash the enormous value from our data assets for our clients."