Letang (pictured) joins the agency from Screen Digest in the UK where he spent six years, latterly as senior analyst and head of advertising research.

Before his time at Screen Digest, Letang worked in Paris at consultancy BIPE, where he ran the Ad Barometer, an international study examining advertising trends that was commissioned by magazine publisher Legarde.

At Magnaglobal, Letang will be responsible for overseeing the firm’s forecasting, strategy and advisory services.

President Elizabeth Herbst-Brady said: “We’re thrilled to have somebody with Vincent’s background and experience coming to Magnaglobal as our lead forecaster. As one of the top minds in our field, Vincent is the perfect person to keep Magnaglobal and our clients one step ahead of the media world.”