NEWS14 May 2013

Lucky Sort becomes latest purchase for Twitter

Data analytics M&A North America

US — Twitter has continued its spending spree with the purchase of document analytics company Lucky Sort.

The social media group has bought a number of companies including social TV analytics start-up Bluefin Labs, analytics and crash-reporting tool Crashlytics.

Lucky Sort aims to make huge document sets easier to analyse, summarise and visualise through user friendly tools and the purchase suggests that Twitter is looking to examine the billions of tweets made on its network or to further monetise the company by offering Lucky Sort’s analytics to potential advertisers to explore how their customers use the messaging platform.

On his blog, Lucky Sort’s CEO Noah Pepper said that several of the team would be moving to San Francisco to join Twitter’s revenue engineering department.

He added: “We’ll be helping current customers transition off our system in the coming months such that we can focus fully on our future at Twitter.”