NEWS24 August 2016

Lucid launches sample verification programme

News North America

US — Audience platform Lucid has announced an independent, third-party verified quality assurance and measurement programme for market research sample. 

Andy Ellis crop2

According to the announcement, the programme tests multiple characteristics of over 40 major sample panels. 

The programme — Fulcrum Exchange Quality and Composition, or ‘Fulcrum Quality’ — has been created in partnership with sample industry specialist Chuck Miller or digital agency DM2.

Fulcrum is a programmatic marketplace for researchers to reach sample, bringing buyers and suppliers together. Fulcrum Quality is designed to allow sample buyers and suppliers to access a vetted view into the characteristics and metrics of the respondent pool made available through Fulcrum. This has been an internal function of Lucid’s Fulcrum software for over a year, but is now available publicly as a wholly independent industry-wide quality standard.

Fulcrum Quality will rank the top 20 sample suppliers on a quarterly basis, based on data from the Lucid platform, Fulcrum survey performance and responses to a benchmark questionnaire.

“We’re proud to partner with Chuck Miller of DM2 as an independent expert to create and validate Fulcrum Quality,” said Andy Ellis, COO, Lucid (pictured).

“This programme is for everyone — buyers and suppliers — and we look forward to widespread adoption of a true and transparent quality standard.”