NEWS24 August 2016
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US — Audience platform Lucid has announced an independent, third-party verified quality assurance and measurement programme for market research sample.
According to the announcement, the programme tests multiple characteristics of over 40 major sample panels.
The programme — Fulcrum Exchange Quality and Composition, or ‘Fulcrum Quality’ — has been created in partnership with sample industry specialist Chuck Miller or digital agency DM2.
Fulcrum is a programmatic marketplace for researchers to reach sample, bringing buyers and suppliers together. Fulcrum Quality is designed to allow sample buyers and suppliers to access a vetted view into the characteristics and metrics of the respondent pool made available through Fulcrum. This has been an internal function of Lucid’s Fulcrum software for over a year, but is now available publicly as a wholly independent industry-wide quality standard.
Fulcrum Quality will rank the top 20 sample suppliers on a quarterly basis, based on data from the Lucid platform, Fulcrum survey performance and responses to a benchmark questionnaire.
“We’re proud to partner with Chuck Miller of DM2 as an independent expert to create and validate Fulcrum Quality,” said Andy Ellis, COO, Lucid (pictured).
“This programme is for everyone — buyers and suppliers — and we look forward to widespread adoption of a true and transparent quality standard.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
From the latest @ImpactMRS, a Brexit agreement for data transfers between the UK and the EU was agreed last year –… https://t.co/yTomjwlmsd
Covid-19 communications 'created misunderstanding', finds inquiry https://t.co/pzRds1IB1I #mrx #marketresearch
Stravito launches visual insights tool Atlas https://t.co/0jmpAyaJy9 #mrx #marketresearch
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @ImpactMRS: A Brexit agreement for data transfers between the UK and the EU was agreed last year – how might it affect the data analytic…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments