Roselli (pictured) has almost 30 years’ experience in data, technology and software and was previously chief revenue officer of Security Colony. He has held senior leadership roles at Tibco, SAS Institute, IBM Risk Analytics and BAE Systems Applied Intelligence.

At Lucid, he will oversee customer experience across its traditional products. His remit is to strengthen customer relationships while continuing to drive rapid revenue growth in the sample-buying side of the business.

Lucid chief operating officer, Andy Ellis, said: “Martino has unparalleled experience in growing strong relationships within technology companies. At Lucid, the quality of our customer relationships is of primary importance to us.”