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NEWS26 June 2012

Lovett named president of Digital Analytics Association

North America People

US— The Digital Analytics Association (DAA) has appointed John Lovett, a senior partner at the consulting firm Web Analytics Demystified, as president.

Lovett is a long-standing member of the association and was recently re-elected to a second two-year term on the DAA’s board of directors.

He said: “We are entering an era of data empowerment where analysts, executives and organisations that embrace analytics as a method for interpreting data to make decisions will ultimately find competitive advantage.”