Web Analytics Association becomes Digital Analytics Association

US— The Web Analytics Association has renamed itself the Digital Analytics Association to reflect the broadening of the field to deal with a wider range of data.

Chairman Jim Sterne said: “We’re no longer just measuring clickthroughs and pageviews as our sole job. Now we’re responsible for many data streams. The entire digital universe is our responsibility… Our new name is a bettter reflection of the full gamut of the data analytics field that we strive to support.”

The association, founded in 2004, provides professional development, certification, standards and research for the industry. Its members include Yahoo, Adobe, Disney Interactive Media Group and Expedia.

It is not the only association seeking the attention of analytics professionals – last month the new Analytics Research Organisation announced its aim to “elevate the conversation” about the use of data analytics in business.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts