NEWS8 October 2010

Lotame sets up shop in UK

UK— Lotame, the developer behind audience data management platform Crowd Control, has named Chris Stark as the man to lead it into the UK and EU markets.

Stark, an ex-AOL Advertising man, joins as UK managing director. Before that he was a consultant at IBM Global Services and at PriceWaterhouseCoopers.

Crowd Control has been designed to “enable publishers and marketers to better understand and activate audiences for online display advertising.”

CEO Andy Monfried said: “The arrival of Chris Stark signals Lotame’s elevation to truly global status. Chris is just the right person to facilitate our transition at a cultural and operational level.”