Lotame’s clients will be able use Cint’s technology to create panels of site visitors for tailored research, directly accessible in the DMP.

Publishers invite their site visitors to register with Cint, who then become panellists that are included in a pool that is sold programmatically to market researchers.The panellists are compensated for every survey they complete, and the publisher who drove that panelist’s registration also receives a share of revenue.

Cint also collects additional demographic data on the panellists at registration, which is anonymised and fed back into the Lotame DMP, giving publishers increased revenue per unique visitor as well as increased demographic reporting on those visitors.

Morten Strand, CEO at Cint, said: "As we connect our technology’s capabilities, we are bringing big data together with deep, rich, self-declared data to make unique profiles more actionable. Through this integration, we will be providing a compelling offering for media buyers and publishers around audience insights, discovery and activation." 

Laura Lewellyn, senior director of market innovation, Lotame added: "Our client base will be able to drive deeper insights based on visitors’ responses and increase monetisation from their readership."