NEWS8 December 2010

Lotame bags $11m for audience data management platform

Financials North America

US— Lotame has secured $11m in private equity funding that it says will help it keep up with growing demand for its audience data management platform Crowd Control.

All the firm’s existing investors, including Hillcrest, Battery Ventures and Pinnacle Ventures, took part in the funding. In 2008, investors pumped $13m into the firm.

The Crowd Control platform is used by publishers and marketers to better understand and activate audiences for online display advertising.

Jason Green, a general partner at investor Emergence Capital, said: “Lotame’s continued success is a result of their clarity of vision and focus around giving publishers greater insight into their customers and leading brand advertisers access to the specific audiences they want to reach.”

Lotame is headed by chief executive officer Andy Monfried (pictured). In support of the Crowd Control platform, the company has formed a Platform Sales Group, appointing Bruce Budkofsky as group lead and vice preisdent of platform sales and services and Andrew Bradway as director of platform recruitment. Lotame CMO Eric Porres also joins the department as vice president of business development.