NEWS11 May 2012

Local TV and SnagFilms sign up for Rentrak ratings

New business North America

US— Broadcaster Local TV and independent film distributor SnagFilms have signed up to receive Rentrak’s TV audience figures.

Local TV will source ratings from the StationView Essentials service for its NBC-affiliate channel WHO-HD in Des Moines, Iowa, while SnagFilms will receive figures from the OnDemand and Digital Download Essentials services.