The change in name is part of a company strategy to shift into a broader remit to help brands understand digital culture, and how it shapes consumer choice and brand relevance.

Alongside the rebrand, Unwritten is also broadening the way it operates, including through the expanded use of AI, wider data inputs and a more joined-up approach to interpreting digital culture.

Unwritten will support clients across areas such as growth, customer understanding, innovation and cultural strategy. 

Jeremy Hollow, founder and chief executive at Unwritten, said: “We created Unwritten to reflect the world our clients are navigating. Digital culture moves quickly, and with it come new norms, expectations and beliefs that shape how people choose brands.

“We wanted a name that reflected our perspective on how consumer life works now. While our name is changing, the things our clients value in us are not.”