According to the announcement, Lightspeed has assembled the network over the past few years "to support a growing demand for high quality, globally consistent sample for programmatic, on-demand and price-sensitive insights projects".

The network includes companies in the market research and panel space, as well as more technical platforms in the media, data and customer relationship management (CRM) space. Some of the partners in the Gravity Network are Cint, Lucid, Kantar Millward Brown’s Ignite, Tap Research, P2Sample and Dalia. 

“Along with our clients, Lightspeed sees opportunities in the billions of profiles in diverse pools of people and so we are proactively expanding our reach and connections through the Gravity Network,” said Caroline Frankum, CEO of Lightspeed (pictured).

“To find the quality in the quantity of data out there, we will leverage our first party panel relationships, testing and extending through trusted partners, and validating through comparison work and our patented honesty detector service.”