NEWS19 June 2013

Lightspeed licenses Beacon platform

New business North America

US — Lightspeed Research has licensed the Beacon market research platform developed by Decipher.

The Beacon survey and reporting platform was designed to deliver functionality allowing users to build and deploy their own online and mobile surveys with numerous question formats, multiple languages and branding customisation.

The company said it complemented Lightspeed’s suite of research solutions and follows the acquisition of Global Market Insite (GMI) two years ago, which created one of the world’s largest online panel and sample providers.

GMI vice-president and general manager, Americas, Dan Fitzgerald said: “Decipher has proven to be a strong partner to GMI over the past several years, sharing our commitment to providing best-in-class technology and digital-based services to the market. Through a user friendly portal this data collection platform delivers results that help our clients analyse and act on important data effectively and efficiently, allowing them to make informed business decisions.”