Lexalytics launches pharmaceutical research tool
The Pharmaceutical Industry Pack is designed to help pharma companies and marketing agencies gain insights such as identifying co-occurrences of medications, conditions, symptoms and sentiment. The Pack will also uncover whether more patients have a positive experience at certain dosages of certain medications, and if patients are being prescribed a medication for off-label symptoms.
Jeff Catlin, CEO of Lexalytics, said: "Our customers in the pharmaceutical industry have told us that they’re inundated with unstructured data from social conversations, news media, surveys and other text, and are looking for a way to make sense of it all and act on it."

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments