Lexalytics launches pharmaceutical research tool

US – Text analytics company Lexalytics has released a tool to simplify market research and voice of customer programmes for the pharmaceutical industry. 

pile of different coloured tablets for various medications

The Pharmaceutical Industry Pack is designed to help pharma companies and marketing agencies gain insights such as identifying co-occurrences of medications, conditions, symptoms and sentiment.  The Pack will also uncover whether more patients have a positive experience at certain dosages of certain medications, and if patients are being prescribed a medication for off-label symptoms.  

Jeff Catlin, CEO of Lexalytics, said: "Our customers in the pharmaceutical industry have told us that they’re inundated with unstructured data from social conversations, news media, surveys and other text, and are looking for a way to make sense of it all and act on it."

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts