Lexalytics adds Excel text analytics tool
The product means users can analyse both structured and unstructured survey data in one place.
Jeff Catlin, CEO, Lexalytics, said: “Business analysts and market researchers have used Lexalytics for years to gain insights from their unstructured data from survey responses. For the first time, we’re giving them the ability to correlate that unstructured data with their structured data directly in Excel to gain insights in a much easier and quicker process.”
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