NEWS9 March 2018

Leger appoints analytics director

Data analytics News North America People

CANADA – Polling, research and strategic marketing firm, Leger, has hired Bich Tran as director of analytics.

Tran (pictured) is joining the Leger Analytics team in Montréal and will report to Dr. Chuck Chapkrapani, president of Leger Analytics at the Toronto office.

Tran’s expertise is in  quantitative modelling, data visualisation and business process improvement. She joins from dunnhumby where she was a senior customer insights lead and she has also worked as a game intelligence specialist at Ubisoft.