NEWS29 March 2018
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
CANADA – CRC Research has acquired Toronto-based qualitative research agency, Consumer Vision, from Leger for an undisclosed amount.
It follows the company’s recent purchase of Research House and Head Research and makes CRC Research the largest qualitative research company in Canada.
CRC Research now owns 16 focus group rooms in Toronto and its surrounding area, as well as offices in Vancouver and Montréal.
Ed Gibson, owner of CRC Research, said: “This market consolidation allows us to offer our clients the same quality of service and the best qualitative facilities across Canada.”
Jean-Marc Léger, president of Leger, added: “The sale of Consumer Vision is in line with our company’s current digital shift. Over the past few years, we have made acquisitions to develop a technological offer to measure the customer’s real-time experience with our Leger Metrics, Legerweb panel, Leger Digital and Leger Analytics divisions.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Survey questions asking participants to categorise themselves by race are still essential to provide a metric for u… https://t.co/yMOW4vVrcw
ESRC opens environmental research fund https://t.co/PrdQd3uuWq #mrx #marketresearch
Voxco acquired by private equity company https://t.co/0SvakRlTaO #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Business Development Executive (SaaS Research Platform – FMCG)
£–60000
Hasson Associates
Research Manager – Consumer Psychology
£37500–40000
Hasson Associates
Quantitative Research Manager, brand strategy
£40000–44000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments