Brooks, who was at GlaxoSmithKline for 11 years before joining Leapfrog, will have hands-on responsibilities for strategy development at Creative Leap, as well as supporting specific client relationships and projects.The company describes itself as “a brand consultancy focused on linking brand actions to commercial performance”.

David Gray, CEO of Creative Leap, said Brooks’ commercial input and extensive marketing and healthcare experience “will help to take the business forward particularly within our health and wellbeing practice areas”, adding: “This is one of a number of steps we are undertaking to enhance our ability to add value to our clients.”