DiGregorio (pictured, right) joined Mesh in 2019 as global managing director. Her appointment to co-chief executive formalises the existing working partnership and comes as the company marks its 20^th anniversary.

Fiona Blades, founder and co-chief executive (pictured, left), said: "This isn't about a title change – it’s about recognising the partnership that’s been guiding Mesh for years.

"Dana and I have been building this company together. Making it official feels like the most authentic step forward. After 20 years of building this company, I couldn't ask for a better partner to share the leadership journey."

Blades will focus on long-term strategic innovation and growing the company’s ‘real-time experience tracking’ and ‘share of experience’ (SOE) methodologies, while DiGregorio will lead operations, team development and client delivery.

Dana DiGregorio, co-chief executive, said: "We've spent years refining how we collaborate, how we serve our clients, and how we push the boundaries of marketing measurement. Now we get to do it with the clarity and intention that comes from shared leadership."