NEWS2 July 2019

DiGregorio to lead Mesh US vertical studies

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UK – Global data, insight and analytics firm Mesh Experience has appointed Nielsen’s Dana DiGregorio as managing director of its US unit for vertical subscription studies.

DiGregorio (pictured) will initially work with the North America team to extend the company’s UK retail banking study to the American market.

She spent over six years at Nielsen, most recently as vice-president, leading the company’s Opinion Quest business unit. Prior to joining Nielsen, she worked in account management at Harris Interactive.

Fiona Blades, founder and chief executive, Mesh Experience said: “I’m delighted Dana is joining us and I know our clients will benefit from her combining her insider’s knowledge of the market research landscape and her experience uncovering impactful and actionable insights.” 

Mesh launched its US office in New York in 2012, and also has offices in London and Sao Paulo.

@RESEARCH LIVE

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