Knowledge Networks wants young adults and Hispanics for panel
The firm is looking to double the number of members aged 18 to 24, while Hispanic representation will rise by 40%.
After the recruitment drive, young adults will account for 9.4% of KnowledgePanel members, with Hispanics at 14.6%.
Census estimates released last month put young adults at 12.6% of the US population and Hispanics at 14.1%.
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