NEWS12 October 2012

Kinesis president joins TruSample Quality Council

North America People

US— Leslie Townsend, the president of Kinesis Survey Technologies, has joined the TrueSample Quality Council, a body focused on ways of producing better online samples.

Kinesis integrated TrueSample, which is a division of SurveyMonkey, into its platform in 2010 to provide extra respondent validation options to clients.

Mark Menig, TrueSample’s head of global strategic business development, said: “Leslie Townsend’s vast survey research experience and solution development leadership make her an ideal addition to the TrueSample Quality Council. Kinesis was among the first survey solutions to integrate the TrueSample offering, and we are pleased to now further extend our partnership.”

The council meets twice a year to share information and experiences about online data quality.