Kinesis and StartSampling team up for in-home testing

StartSampling’s process collects quantitative insight by having consumers test products in a real-world environment. Results are then reported back through online platforms powered the Kinesis Survey platform.

Kinesis president Leslie Townsend (pictured) said: “We are pleased that our partnership enables Kinesis users to conduct in depth product testing research with StartSampling, and then collect detailed consumer feedback via Kinesis Survey.” 

Jim Fehr, StartSampling’s VP of IT and research services, added: “StartSampling offers the most reliable and proven process for in-home testing projects, coupled with exceptional customer service, and we are pleased to introduce our services to Kinesis users.”