NEWS31 July 2018

Kids Insights launches US platform

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UK – Market research and insight specialist The Insights People is expanding its Kids Insights platform into the US.


The platform will survey 400 children in the US each week, according to the Manchester-based company. 

Founded in 2017, Kids Insights has conducted surveys with 20,000 children in the UK since launch. Clients include DC Thomson, Penguin Random House and Guinness World Records.

The expansion follows a six-figure investment from an angel investor in January of this year.

Nick Richardson, chief executive of Kids Insights, said: “Many of the brands we work with are global brands, so demand for the real-time insights we provide isn’t just limited to the UK market. Our move into the US is a logical first step in terms of globalising the platform, as we have had significant interest from that market.”