The Insights People launches parents survey

The company will survey 2,600 parents of children aged one to 16 weekly, and 130,000 parents annually.

The research, launched on 1st January, will be conducted across Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Russia, Spain, the UK and the US.

Manchester-based The Insights People conducts weekly surveys with 5,000 children aged three-18 through its youth market intelligence business Kids Insights.

The agency has also published a report forecasting trends for the parents and family sector to coincide with the launch of the survey.

Nick Richardson, founder and chief executive, The Insights People, said: “For the last six months, the team have been working on the development of the survey, with academics from universities to develop the survey and a series of new tools, which we will significantly complement our Kids Insights and Parents Insights data and insights.”