Kids Insights opens in Brazil

From March 2020, Kids Insights Brazil will start surveying 410 children a week in Brazil, resulting in a total of 21,000 children being surveyed each year. This will give clients access to real-time market intelligence on the attitudes, behaviours and consumption of Brazilian children for the first time.

As part of its launch into Brazil, Kids Insights has teamed up with Kids Corp, the leading kids’ digital company in Latin America. Founded in 2015, and with offices in Argentina, Mexico and Colombia, Kids Corp offers digital solutions for more than 200 advertisers and content creators.

This is the eighth market and fourth continent The Insights People will be operating in, meaning Kids Insights will be surveying more than 2,500 children a week, or 125,000 a year.

Nick Richardson, CEO of Kids Insights, said: “Brazil is a significant market, which is changing and developing at such a rate – meaning that companies that are creating content and products for children are finding it increasingly difficult to understand children’s ecosystems and what that means for them.”  

Demian Falestchi, CEO of Kids Corp, added: “The products and services we launch with Kids Insights will allow advertisers, agencies and content creators to access to very valuable information about the preferences, behaviours and trends of our segment, something that until today was almost impossible to find.”

The Insights People operates in the UK, US, France, Germany, Italy, Spain, India and Brazil.