NEWS9 June 2010

Kenshoo adds Experian Hitwise data to keyword bid management tool

Data analytics North America

US— Search marketing firm Kenshoo is to integrate data from Experian’s Hitwise Search Intelligence service into its SearchTM keyword bid management system.

The deal – covering Experian’s weekly website, industry, and search term variation data, as well as downstream website reporting – is designed to help Kenshoo customers uncover and act on new search term campaign opportunities.

Andrey Shirben, partner and director of business development, at Kenshoo said: “We’re equipping our clients with an even stronger degree of actionable intelligence and competitive insights to power their online campaigns.”

The Experian data will will be available to Kenshoo customers in the US, UK and Australia.