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NEWS3 July 2015

Kaufman moves to Gain Theory

Latin America News North America People

US — WPP’s newly-created marketing foresight consultancy Gain Theory has appointed Karen Kaufman as managing partner, client development for North America and LATAM.

This is a new role within the agency that combines WPP’s data, analytics, technology and consumer-insight expertise and Kaufman will report directly to Jason Harrison, who in April was named worldwide CEO of Gain Theory.

Kaufman has worked within WPP for 16 years – with Ogilvy & Mather, Maxus and Mindshare. She joins from GroupM Consulting Practice where she partnered closely with a leading CPG client to develop long-term growth strategies.

Gain Theory comprises of 200 consultants, analysts, data experts and engineers and has offices in New York, London and Bangalore.