Kantar Worldpanel boosts Sri Lankan panel

The increased sample means 10 new categories including pasta, shower gels and liquid detergents will be included, as well as a more detailed analysis of the existing 50 categories.

Digital data capture through tablets will also be added and rolled out across the country during 2019.

Its analytical services and data delivery will be supported through its data and analysis tool, WorldpanelOnline giving more detailed insights for brands and retailers in the country.

Himalee Madurasinghe, CEO of Kantar LMRB, said: “The FMCG market in Sri Lanka continues to be challenging so brands and retailers need the most accurate and timely information to make better business decisions. Kantar Worldpanel’s improved consumer panel in Sri Lanka backed-up by the in-depth knowledge of the local team will allow us to identify more growth opportunities for all FMCG players.”