Kantar Worldpanel sets up Bangladesh panel

By joining forces with Kantar MRB, it is boosting its household panel which was first started in 2002, so it covers 5,150 households across the country.

The Bangladesh data will be harmonised with the other 50+ countries it collects data from. The data will be available to local companies as well as to the regional and global headquarters of multinational companies.

It will cover 53 categories including new and fast-growing categories such as air fresheners, toothbrushes, chips, puffed snacks and biscuits.

Kantar Worldpanel will also offer its Expert Solutions analytical services to support clients in areas such as retail strategy, media investment and innovation.

A N M Ziaul Islam Mithu, CEO, Kantar MRB, said: “The FMCG market in Bangladesh is perhaps one of the fastest growing markets globally. Besides intense competition in the marketplace, we are also witnessing the evolution of Bangladeshi consumers at a scorching pace. Therefore, both brands and retailers need the most accurate and timely information to understand their consumers and make better business decisions.”

The first data-set for the improved Bangladesh consumer panel will be available in March with data for Q1 2019.