Kantar unveils Media Briefings app for iPhone and iPad
Francois Nicolon, international marketing director at Kantar Media Intelligence Europe, said: ‘Brands need fast access to the data on the current status of their brand’s reputation online and offline so that they can effectively monitor and respond to opportunities and crises. Giving our clients choice in how they access brand intelligence helps them keep a closer eye on their brand’s reputation.”
Subscribers to the service can already access results through other internet-enabled mobiles, including BlackBerrys and smart phones.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments