NEWS13 December 2010
UK— Kantar Media has developed an iPad and iPhone app for subscribers of its media briefing service, which tracks brand and market mentions across TV, the internet, radio and social media.
Francois Nicolon, international marketing director at Kantar Media Intelligence Europe, said: ‘Brands need fast access to the data on the current status of their brand’s reputation online and offline so that they can effectively monitor and respond to opportunities and crises. Giving our clients choice in how they access brand intelligence helps them keep a closer eye on their brand’s reputation.”
Subscribers to the service can already access results through other internet-enabled mobiles, including BlackBerrys and smart phones.
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