NEWS25 November 2010

Kantar to grow UK Worldpanel by 20% in 2011

UK

UK— Kantar plans to increase the size of its UK Worldpanel by 20% from 25,000 households to 30,000 by the end of next year.

The firm said that data on what consumers purchase and what media they consume – currently collected via separate samples within Worldpanel – will be brought together.

Tim Kidd (pictured), managing director for Kantar Worldpanel UK & Ireland, said the expansion will “significantly improve the accuracy of our data”.

“Our ability to comprehensively explore what consumers and shoppers do and why they do it will be enhanced – allowing our clients to make sound business decisions based on genuine, accurate and timely research,” he said.

@RESEARCH LIVE

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