NEWS13 May 2014

Kantar and IMRB’s Indian panel rebrands as Kantar Worldpanel

Asia Pacific M&A

INDIA — Kantar Worldpanel and IMRB International have completed their relaunch of MarketPulse, changing its name to Kantar Worldpanel.

The strategic partnership between Kantar Worldpanel and IMRB International was announced in 2013, and the enhancements to the new panel have now been completed.

Following this, the panel will be rebranded as Kantar Worldpanel, connecting the Indian panel with the global network of panel services operated by Kantar Worldpanel in Europe, Asia, Latin America, Middle East and Africa.

“The new service will help our partners better realise the new world of insights now available to them through the alliance with the consumer panel leader Kantar Worldpanel,” said Hemant Mehta, senior vice president at IMRB International.

“Many shoppers’ trends currently happening in India have been tracked by Kantar Worldpanel elsewhere across the globe, which provides additional understanding to anticipate future shopper and consumer behaviour.”