He takes over from Jeremy Cohen who has moved to be CEO of Kantar Retail Europe. Guyot (pictured) was previously general manager, Europe for Retail Solutions (RSi).

He has also held several executive positions in software companies serving the retail and consumer goods industry including Agentrics and the French retailer Carrefour.

Guyot said: “Virtual reality is one of today’s most exciting technologies and has the potential to transform the way retailers, consumer goods companies, shoppers and consumers interact – before, during and after the actual purchase. Kantar Retail Virtual Reality has built leading software and has a fantastic list of retail and consumer goods customers.”