Rogers (pictured) will take up the role in January and will lead Kantar’s global solutions organisation, which aims to deliver marketing and branding solutions for its clients, and will report directly to chief executive Paul Zwillenberg. She is based in London.

Before joining Kantar, Rogers was managing director and partner at Boston Consulting Group, leading its telecommunications, media and technology practice across the UK, Belgium and the Netherlands. Rogers also led the marketing team for the practice.

Rogers’ appointment follows several recent changes to senior staff at Kantar since Zwillenberg became chief executive earlier this year, such as Alvin Bowles being named as chief client officer, Ty Ahmad-Taylor as chief product officer and Ben Lawder as senior vice-president and customer experience practice lead for North America.

Zwillenberg said: “There is no-one better positioned than Kristi to shape the solutions that will define the new era of AI-led marketing.

“She has a deep understanding of the rapidly changing marketing ecosystem, phenomenal strategic insight and a laser focus on what our clients need to thrive. She also brings a genuine passion for all things Kantar and a strong connection with our clients.”