NEWS23 April 2010

Kantar merges Millward Brown Precis with media intelligence division


UK— Kantar Media has merged media measurement and evaluation agency Millward Brown Precis with its own media intelligence division.

Both business units – previously sister companies with the WPP Group – offer media measurement, competitor benchmarking, analysis and evaluation services to help clients assess how effectively their messages are penetrating target audiences.

Madeleine Kernot (pictured), managing director of Kantar Media Intelligence UK, will lead the merged business unit and sales director Richard Ingles has been appointed interim head of Precis. He will work alongside Kantar Media’s director of media evaluation Philip Lynch to bring the two businesses together.

Jean-Michel Portail, CEO of Kantar Media Intelligence Europe said: “Bringing together Millward Brown Precis in Europe and the US with Kantar Media is the latest step towards integrating Kantar’s powerful media intelligence capabilities… This integration will strengthen our leadership position in Europe for media monitoring and analysis services.”

A Kantar spokesman told Research that there were “no envisaged job cuts” as a result of the merger, which will be effective from 1 May.