NEWS7 March 2012

Kantar Media adds Belgium’s Brand Media Monitor to TGI


BELGIUM— Kantar Media has expanded the reach of its TGI network of syndicated single-source consumer and media surveys with the addition of Belgium’s Brand Media Monitor (BMM).

BMM is a biannual study that has been running for more than a decade. It is managed by TNS Media Belgium, a sister company within the Kantar network.

Kantar Media TGI and custom CEO Richard Asquith said BMM was the 68th study to become part of Global TGI.

“Clients increasingly need fast access to comparable survey-based information and this addition enhances our ability to provide worldwide data and insight,” he said.