Kantar Media adds Belgium’s Brand Media Monitor to TGI
BMM is a biannual study that has been running for more than a decade. It is managed by TNS Media Belgium, a sister company within the Kantar network.
Kantar Media TGI and custom CEO Richard Asquith said BMM was the 68th study to become part of Global TGI.
“Clients increasingly need fast access to comparable survey-based information and this addition enhances our ability to provide worldwide data and insight,” he said.
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