Originally founded by tyre manufacturer Michelin, the organisation’s aim is to empower sustainable mobility across the globe by combining expertise from leading organisations across the broad mobility ecosystem.

Kantar’s Automotive practice will bring consumer insight expertise to discussions and key initiatives including automated transport and connected mobility.

For example, Smartbus – a new ‘office on wheels’ concept – has been collaboratively developed by Movin’On Lab partners to allow commuters or passengers to make their journey more useful productive time. Kantar will test the concept among people within the scope of the Mobility Futures study, which helps mobility players better understand and predict consumers’ mobility behaviour across cities globally.

Eric Salama, CEO, Kantar said: “The automotive industry is in the midst of multiple transformations, from ownership models to sustainability goals. At Kantar we are helping many major automotive and mobility players navigate these changes and stay connected to their customers. Movin’On is a place where we can partner to shape the mobility industry and we’re delighted to contribute our knowledge and insights to the cause.”

Kantar in now in the company of 20 brands from multiple sectors including technology, transport, automotive, finance, insurance, industry, consulting and energy. It will be represented on the Movin’On Lab board by Guillaume Saint, global automotive lead.