NEWS4 May 2016

Kantar integrates with Google Consumer Surveys

News UK

UK — Kantar and Google Consumer surveys have announced a new partnership. 

Kantar’s integration into Google Consumer Surveys will see it act as a validation partner to ensure the accuracy, responsiveness and representativeness of Google Consumer Surveys panels. 

“We're excited to partner with Kantar to help us evaluate the quality of our panels as we expand our presence globally," said Dylan Lorimer, product manager for Google Consumer Surveys. "Their expertise, deep industry and market knowledge combined with our technology, platform and reach ensures the best quality research for our users.” 

Kantar’s global digital data collection enterprise, Lightspeed GMI, launched a joint service with Google Consumers Surveys in 2014.