Kantar integrates with Google Consumer Surveys
Kantar’s integration into Google Consumer Surveys will see it act as a validation partner to ensure the accuracy, responsiveness and representativeness of Google Consumer Surveys panels.
“We're excited to partner with Kantar to help us evaluate the quality of our panels as we expand our presence globally," said Dylan Lorimer, product manager for Google Consumer Surveys. "Their expertise, deep industry and market knowledge combined with our technology, platform and reach ensures the best quality research for our users.”
Kantar’s global digital data collection enterprise, Lightspeed GMI, launched a joint service with Google Consumers Surveys in 2014.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments