Kantar hires Hartl to run Swiss Mediapulse project

SWITZERLAND— Kantar Media has appointed Matthias Hartl to the newly created role of managing director of Kantar Media Audiences Switzerland.

The new role has been created following the company’s appointment by Mediapulse to deliver television audience measurement services in the country from January 2013 until December 2018. Hartl joins the firm following a spell as a consultant.

Mediapulse will deploy Kantar Media’s 5000 series PeopleMeter and VirtualMeter technology to a panel of 1,870 homes to track television viewing habits, including both linear television and online viewing.

Hartl will be based at Kantar Media’s new offices in Bern and will report to Eitan Kassif, regional director of Kantar Media Audiences. The office will employ 32 people and extends Kantar Media’s global presence to over 60 markets worldwide.

Richard Marks, global CEO of Kantar Media Audiences, said: “I’m delighted to welcome Matthias to the company. He brings to Kantar Media a wealth of project management experience which will be invaluable as we continue to build our audience measurement panel in Switzerland ready for early 2013. Working in partnership with Mediapulse and our central team, Matthias will lead a dedicated team whilst investing in new technology and expertise to plan for the future.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts