NEWS8 May 2018

Kantar Health launches health consumer approach

Healthcare News North America

US – Healthcare market research and consulting business Kantar Health has established a new approach for better understanding health consumers supported by its Hero Framework.

doctor and patient consulting

The Hero Framework – short for Healthcare Ecosystem and Real-world Outcomes – gives insight into healthcare consumers, looking at individual behaviours as well as within socio-cultural and environmental contexts. The company says this, combined with its other marketing insights, will give better understanding and a more complete picture of the individual and their health condition.

The aim is to improve outcomes and help clients develop better products and services and offer evidence for better pricing and reimbursement terms.

Werner Guminski, chief commercial officer, Kantar Health said: “To get the most out of healthcare solutions, we must better understand the empowered person living with a condition and how that person proactively manages that condition in their daily life.”