Kantar Health launches health consumer approach

US – Healthcare market research and consulting business Kantar Health has established a new approach for better understanding health consumers supported by its Hero Framework.

doctor in white coat and patient having a discussion

The Hero Framework – short for Healthcare Ecosystem and Real-world Outcomes – gives insight into healthcare consumers, looking at individual behaviours as well as within socio-cultural and environmental contexts. The company says this, combined with its other marketing insights, will give better understanding and a more complete picture of the individual and their health condition.

The aim is to improve outcomes and help clients develop better products and services and offer evidence for better pricing and reimbursement terms.

Werner Guminski, chief commercial officer, Kantar Health said: “To get the most out of healthcare solutions, we must better understand the empowered person living with a condition and how that person proactively manages that condition in their daily life.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts