Kantar Health launches mobile survey app
The mobile app can be used to run surveys and collect picture and video content, as well as passively collect biometric and activity data from a range of mHealth and wearable devices. It also includes features such as barcode scanning, voice-to-text audio capture and GPS/ location capture.
"Mobile-enabled, mHealth-connected market research enables Kantar Health to capture patient insights around events as close to the ‘moment of experience’ as possible, whether that experience is a bout of nausea, pain attack or doctor/patient consultation," said Brian Mondry, global head of digital innovation at Kantar Health.
"Mobile also enables Kantar Health to gather rich, emotional data in the form of pictures and video by leveraging smartphone camera features, allowing for a more resonant view into patient experience."
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