NEWS10 July 2013

Kantar buys Bangladesh’s Sirius

Asia Pacific M&A

BANGLADESH — WPP’s wholly-owned consumer insight and data investment management network Kantar has acquired full service market research agency Sirius Marketing & Social Research.

Sirius offers both qualitative and quantitative research services to clients across all business sectors and the business is headquartered in Dhaka, Bangladesh with six field offices across the country and employs 82 people.

WPP said the investment continued its strategy of developing its communications services in fast-growing markets and sectors and further strengthened the capabilities of the Kantar division.